Amsterdam, Netherlands
gaurav@productscale.xyz
The Sprint
The Sprint
I help early stage founders run a positioning sprint.
What is positioning, exactly?
Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about.
It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call).
For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.
What should be the profile of my scaleup?
You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.
I work best with B2B scale ups.
Who from my team needs to be in the calls?
Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.
How much of my time commitment do you need?
I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.
What are the *exact* outputs you help with?
Outputs are designed to be immediately useful and actionable.
A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use.
A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise.
Optional: Resources of best practices of getting your positioning right (light and easy read with eg).
But, don't you need domain knowledge?
Domain knowledge comes from you, particularly around customer insight; and I help translate that into a positioning where you have a better idea of where not to focus.
How much do you charge?
One time fixed cost pricing for the positioning sprint that immediately adds value to you.
Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.
What is positioning, exactly?
Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about.
It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call).
For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.
What should be the profile of my scaleup?
You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.
I work best with B2B scale ups.
Who from my team needs to be in the calls?
Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.
How much of my time commitment do you need?
I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.
What are the *exact* outputs you help with?
Outputs are designed to be immediately useful and actionable.
A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use.
A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise.
Optional: Resources of best practices of getting your positioning right (light and easy read with eg).
But, don't you need domain knowledge?
Domain knowledge comes from you, particularly around customer insight; and I help translate that into a positioning where you have a better idea of where not to focus.
How much do you charge?
One time fixed cost pricing for the positioning sprint that immediately adds value to you.
Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.