Amsterdam, Netherlands
gaurav@productscale.work
Loved by




30+ Founders
Loved by




30+ Founders
Loved by




30+ Founders
Have a product problem?
Have a product problem?
Have a product problem?
Whether your PMF is declining, or AI is making your value proposition obsolete or you just need plain old seasoned product management thinking.
Whether your PMF is declining, or AI is making your value proposition obsolete or you just need plain old seasoned product management thinking.
Whether your PMF is declining, or AI is making your value proposition obsolete or you just need plain old seasoned product management thinking.
Today, product and distribution are the same thing.
"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."
"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."
"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."



Who I am a best fit for
Your growth is stagnant or declining.
Your growth is stagnant or declining.
Your growth is stagnant or declining.
You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.
You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.
You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.
Your differentiation isn't entirely clear.
Your differentiation isn't entirely clear.
Your differentiation isn't entirely clear.
You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.
Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).
You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.
Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).
You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.
Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).
Rated 5/5
by happy founders
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
Gaurav helped us better define our product strategy, think through the right organizational structure for that strategy and improve our ways of working (within our Product team and cross-functionally). Gaurav has very good Product best practice knowledge and worked to transfer this to the team. I recommend Gaurav if you would like more clarity on Product strategy or want to introduce new concepts based on best practice.
Erik Gordon
Flash.app
New: Podcast summaries Long-time podcast fans @cggaurav and @adhiraj38 have created detailed summaries (no AI involved) of 10 of the most popular podcast episodes. More are in the works. Check them out and let us know what you think: lennyspodcast.com/blog
Lenny Rachitsky
Lenny's Newsletter
We were lost with the complexities of our product distribution and with Gaurav's help we clarified our core value and market positioning.The sprint gave us strategic view, breaking free from like the operational day to day challenges we are having, and you know, Gaurav helped shaped our go-to market strategy with real world examples and action insights. So I definitely recommend him 😊
Mario Tarouca
Framedrop.ai
Gaurav came in to our journey in the right time. We had found our Product market fit and had solved the 0-1 problem. Gaurav’s help came in right time to scale our product beyond initial success. We had number of sessions that helped us position our product in the right segments and avoid spreading thin with our focus. Definitely recommend Gaurav for anyone who needs help with product positioning and messaging.
Manohara K
Unmarshal
We engaged with Gaurav at the Startupbootcamp initiative as we look to expand to the Netherlands and the greater European union. Gaurav provided us with very valuable information. He made very insightful presentations that were really engaging and fun! I strongly recommend him to any company needing support with their expansion strategies or wish to establish themselves in the Netherlands.
Fabrice Ancey
Herion Airbridge
OK, how do you help exactly?
I have a few set ways of helping that has proven value.
Product Positioning
For Founders, who believe they have a product positioning problem, read more here
Interim Product / Growth Leadership
If you are looking for stop gap help to replace or introduce immediate PM support.
Build 0-1 experiment / Venture building
You want to try a new initiative /experiment quickly as a separate team.
Product Due Diligence
To validate an investment as a VC, you are looking for signal on the product in the market.
>1.5x*
Quicker time to first chat
~$100K+
in revenue saving
2 weeks - 3 months
Engagement time
